It won’t matter how good your offer is, if no-one knows about it!  

For example a player was routinely given a lift to training by a friend. The friend sat in the car and waited. When invited into the bar by a club member they said “I didn’t know I could go in.” 

Marketing is designed to: 

• Awareness - Attract the attention of the customer 
• Interest - Raise customer interest by demonstrating benefits 
• Desire - Convince customers that they want the product or service and that it will satisfy their needs 
• Action - Lead customers towards taking action and/or purchasing 

How effective are you currently at communicating your products and services? How could you improve? 

Toolkit

• Writing for marketing purposes 
• Activity Alliance Inclusive Marketing and Communications
• Creating your Social Media Policy
• TikTok - Parents factsheet
• Building your club brand

Engaging through social media

More and more people are using social media and networking as a way of engaging with each other and businesses like rugby clubs.  The club website and social media is probably the most important marketing tool your club has at its disposal. 

Social Media Essentials

Below are a range of resources designed to help understand/plan/create content across the commonly used social media channels. Each guide is designed to help you understand more about the platform and how to help your club get the best from it. 

• An introduction to Social Media – The What/Why/How
• A Social Media planning toolkit
• Social Content Creation - Best Practice
• A guide to TikTok
• Sport England Social Media Best Practice & Tips   
• Making social media accessible  
• Social Media Twitter top tips
• Social Media Workshop: Facebook top tips

TAKE YOUR TRADITIONAL AND DIGITAL MARKETING TO THE NEXT LEVEL

Marketing remains as important today as ever, and whilst the growth in digital marketing/social media has been dramatic in recent years the more traditional forms of marketing remain an integral part in how a club can promote itself to its members and the wider public. We have created a host of resources, covering a broad range of topics, which will help you take your marketing to the next level. The resources are designed for all clubs, no matter your size or playing level - just dip into what is relevant for you.

Digital Marketing Guides

The following guides have been produced to help with your knowledge and understanding of Digital Marketing. Each guide provides information for the novice as well as the more experienced, giving you top tips and checklists to ensure you are making the most out of your digital touchpoints.

• Facebook and Instagram Advertising Guide
• TikTok paid advertising guide
• eCommerce Best Practice Guide
• Introduction to User Experience (UX) for websites
• Introduction to Email Marketing

Traditional Marketing

The following documents provide clubs with a detailed overview of what to consider and actions to take to maximise a range of traditional marketing opportunities:

• The different Marketing & Communication channels
• Marketing for larger clubs - promoting match day tickets and upselling
• Marketing 101 - a comprehensive guide to traditional Marketing

Millwall RFC

Social media has been embedded within the club. We use it regularly to communicate with players and promote social events. 

The website www.millwallrugby.com has news blogs for men’s, women’s and the youth section. This allows members to comment and share news items with friends. This aids new player recruitment as well as keeping the entire membership base up-to-date on the latest news. We use YouTube to publish player and coach interviews after games, as well as Instagram to share photos. Members can choose the type of emails and information they wish to receive. This gives us a dedicated and focused communication channel. HTML email adds a personal touch to emails by including the recipient’s name.