The long-term partnership sees Honda align with England Rugby in several exciting ways:
- Supporting England Men’s U18s and U20s teams, the Honda logo is featured on the age grade teams’ playing and training kits which are produced by Umbro
- Honda is Principal Partner to the England Rugby senior men’s official training centre located at Pennyhill Park, now named as the Honda England Rugby Performance Centre
- Honda provides the official vehicle fleet to England Rugby and their Rugby Development employees
- There is also a huge support for community rugby in England, with Honda coming on board as the first ever title partner for the Rugby Grounds Connected programme as well as support for volunteering in the grassroots game through the Honda Volunteer Recognition Programme
- In addition to being the Official Automotive Partner to England Rugby, Honda will activate across its Motorcycle, ATV and lawn and garden products.
Rebecca Adamson, Head of Automobile, Honda UK, said: “We are thrilled about this exciting new partnership with The Rugby Football Union. On a brand level, there are huge synergies between Honda and England Rugby and we truly believe it’s a partnership that supports our own philosophy of giving everyone the ‘Power to Dream’. We’re all very excited to see what the next few years will bring.”
RFU Chief Executive, Bill Sweeney, added: “We are delighted to confirm Honda UK as an Official Partner of the RFU and England Rugby. Honda is a massive global brand, well-known for its innovation and we are certain it will be a great fit for us. Honda’s global brand positioning is enabling ‘the Power of Dreams’ and ‘challenging spirit’ which is synonymous with our own. We look forward to working with Honda on what will no doubt be some exciting partnership activations over the next few years.”
Find out more information on https://www.honda.co.uk